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The Metropolitan Online

December 2008/ Volume 23 / Online Issue 4

GoCrossCampus launches tournaments at hundreds of campuses

After launching popular games at nearly forty colleges and universities in the US and abroad last school year, the popular team-based social gaming platform GoCrossCampus is continuing rapid expansion to hundreds of college campuses this fall, bringing hundreds of thousands of students into the GXC community.

“Take a world domination game, multiply it by hundreds or even thousands of players, inject plenty of social interactivity, and set the whole thing on a map of your campus,” explains Matthew O. Brimer (Yale ’09), co-founder of GoCrossCampus. “You control who you attack and where you defend, working together en masse with the rest of your team for total campus-wide domination. The object of the tournament is to conquer the entire map and eliminate all rival teams.”

Combining elements of social networking, online gaming and intramural sports, GoCrossCampus fosters competitive social interaction combined with high user engagement, online as well as offline. Brimer elaborates, “Whether it’s the nightly team strategy meetings, the networks of spies on other teams or the massive recruitment pushes in dorms and dining halls, GXC is just as iconic in the real world as it is online.”

“You can talk strategy via a built-in chat interface, get real-time stats on how the game is progressing and even get elected commander of your school,” decribes Sean Mehra (Yale ’08), another GoCrossCampus co- founder. “Plus, it’s completely free for all involved.”

Ultimately, GoCrossCampus seeks to create collegiate competitions that absolutely everyone on campus can play. “Unfortunately, varsity and even intramural sports can often be exclusive,” says Mehra. “We’re trying to open up the world of college competitions through tournaments based on highly social gameplay, fueled by team spirit and competitive rivalries.”

At schools across the country, student governments, activities committees, programming boards and offices of campus life have all gotten involved in organizing GXC games on their campuses. “It’s great to see the widespread interest in GoCrossCampus by so many colleges. We’re creating a full-blown online sport for the entire campus to get involved with,” says Nick Selz (Yale ’11), a member of the GXC marketing team. “We’ve been extremely pleased with the willingness of top campus organizations to support our games. They will be great fun and are literally open for the entire campus to play.”

Founded in 2007 by four Yale students and one Columbia student, GoCrossCampus has demonstrated rapid growth and user engagement in a wide variety of environments. “GoCrossCampus is democratizing rivalries with a new world of affinity-based tournaments that everyone can play, and anyone can lead,” Brimer contends. “The sporting life meets grand strategy. The web meets the field. The board game meets the college campus.”

To learn more, visit http://gocrosscampus.com or contact Matthew O. Brimer at matt@gocrosscampus.com.

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